If there was ever an example of the power of psychological triggers it is the recent Bernard Madoff Ponzi scheme. In Madoff's scheme he used the trigger of scarcity and liking two of the most powerful to get people to invest with him. According to news reports, Madoff made his investments an invitation only affair. You had to either know him or know someone who knew him in order to be able to invest. He also used the trigger of the "friendly thief" to get people to inherently trust him. He preyed on members of his own religious and ethnic circle, a common modus operandi of con men, thus the term CONFIDENCE MEN.
Although in this case these triggers were used to steal from innocent victims. The truth is these same triggers are used to sell us every consumer product we purchase. Why do you constantly see GOING OUT OF BUSINESS sales at furniture stores that never actually seem to go out of business, scarcity trigger. Why do we see elderly actors selling things like reverse mortgages or term life insurance or other products that require a great degree of trust.
In order to sell anything you have to understand how to practically and I might add ethically use psychological triggers. In internet marketing it is essential to setting up a successful marketing funnel.
Although in this case these triggers were used to steal from innocent victims. The truth is these same triggers are used to sell us every consumer product we purchase. Why do you constantly see GOING OUT OF BUSINESS sales at furniture stores that never actually seem to go out of business, scarcity trigger. Why do we see elderly actors selling things like reverse mortgages or term life insurance or other products that require a great degree of trust.
In order to sell anything you have to understand how to practically and I might add ethically use psychological triggers. In internet marketing it is essential to setting up a successful marketing funnel.
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