As we all know the retailer Wal-Mart, the world’s largest, is noted for saving people money and dominating any market it enters. As you may or may not be aware, a couple of years ago Wal-Mart wanted to enter the banking sector. Banks opposed this move because they feared the competition Wal-Mart would bring to their industry and they successfully fought any efforts by Wal-Mart to enter their protected and at the time, profitable turf. Well, this still doesn’t answer the question of why Wal-Mart is a perfect model for a successful internet business.
Wal-Mart is known for selling everything from toothpaste to T-bones, from televisions to the largest in-store television network. From bicycle tires to S.U.V. tires, Wal-Mart has it all basically your internet business must to some degree mimic this attribute. I am not saying you should be all things to all people but you have to have sufficient content in different online platforms such that people can stay in your “store” to get or be directed to what they want.
Now where I think you need to discontinue being like Wal-Mart is that your web presence can not be cluttered. Wal-Mart is also known for having clogged aisles and congestion at the checkout counter. In terms of aesthetics and efficiency, the retailer Target far surpasses Wal-Mart. They may not be as dominant a player as Wal-Mart but Target definitely has a coolness factor going for it. Your internet business should have the same. I am not saying flashy graphics is all there is to this, after all, Craigslist is quite simple in terms of interface but is extremely user-friendly and understated and is one of the most visited websites on the internet.
So, what I am saying is that you need to have lots of content (like Wal-Mart) and have it organized (like Target). In doing this, you will be very successful in your online business endeavor, no matter what you are selling.
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